From chocolate buttons to mini eggs, the budget store is filling a gap in the market created by the declining size of brand-name originals. We put its offerings to the taste test
More inspiring results from the self-harm Olympics that is Brexit, and now we are hitting ourselves where it hurts: chocolate. Following the referendum, big-name brands have reduced the size of their most popular items, while – in a bid to avoid “doing a Freddo”– prices have stayed the same. It is a process known as “shrinkflation”, which companies are probably hoping your existential doubt will mask. Have Chocolate Orange segments really got slimmer? Or did your hands get bigger? Remember how your parents seemed to tower over you as a child? Curse you, perception!