Home / World News / Jingle bells in July as Selfridges opens Christmas shop 147 days early

Jingle bells in July as Selfridges opens Christmas shop 147 days early

Retailer is selling decorations, presents and stocking fillers from its Oxford Street store, with festive food going on sale from Friday

Selfridges wants its summer shoppers to swap the prosecco for Christmas pudding. The retailer has opened its Christmas shop in London – 147 days before the day – and in a move that will horrify traditionalists it will start selling festive food in August for the first time.

Those who simply cannot do without festive jewelled fruit cake (£12.99) or a glass of summer eggnog (£5.99) before the start of the Premier League football season are in for a treat.

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