She wanted everyone to feel included, the singer said. So has she succeeded?
Luxury beauty has helped keep high fashion brands afloat for decades: sales of posh lipsticks and perfume allow designers greater creative freedom on the catwalk. But it’s only recently that beauty brands have become huge fashion players in themselves, with new makeup collections shrouded in secrecy and launched to beauty-fan stampedes.
Singer Rihanna’s new Fenty Beauty, in my generally cynical view, delivers on its hype. Everything in the reassuringly small range is good – the cute Match Stix (£21 each), for cheeks, contouring and concealing, for example, are a cinch to use – and is focused admirably on serving all women, from the super-pale to very dark. Rihanna says she “wanted everyone to feel included”, and with 40 Pro Filt’r Soft Matte Longwear Foundations (£26), she’s gone at least 16 shades further than most. The full-coverage base’s formula is excellent, if better suited to oilier skins than dry. The finish is matte but not dull, and the staying power exceptional.